Dow Jones Data Identifies B2B Content-Targeting Strategy
73 percent of B2B marketers said they find it reassuring to learn more about a brand even when they’re already in the buying journey, while 68 percent view content about a brand that comes from business news and trade media as more trustworthy than information from the brand’s website — two of several statistics of interest contained in newly-released survey data of interest to digital marketers. MediaPost
LinkedIn Engagement Continues to Grow, Ad Revenue Rising Amid Economic Recovery
Record engagement levels, up some 19 percent from the last quarter, were among the quarterly highlights for Microsoft’s LinkedIn platform (client), accompanied by revenue that grew by 42 percent and advertising demand up some 61 percent, Microsoft recently announced. Social Media Today
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Brand integration is becoming more of a key marketing tactic as more audiences, particularly younger demographics, eschew advertising, leading to new strategic placement options, according to recently-released Nielsen study data. MediaPost
TikTok Shares New Insights into Why People Use the App, and How it Celebrates Authenticity
As more B2B brands test the waters with social platform TikTok, some 53 percent of global TikTok users have said that they trust others to be their authentic selves on the platform, with some 31 percent viewing its content as uplifting, and 53 percent noting a sense of community among its users, according to newly-released TikTok report data . Social Media Today
Facebook tests a new option for cross-posting your Facebook feed posts to Instagram
Marketers utilizing both Facebook and its Instagram platform have been giving new options making it easier to share content among the two services, including the ability to cross-post Reels and Stories elements from Facebook to Instagram, Facebook recently announced. TechCrunch
YouTube Adds Auto-Chapters as a Search Element, the Next Stage of its Chapters Push
Last year YouTube rolled out a smart indexing feature for splitting videos into parts to make finding certain information within a video easier, and recently the Google-owned video platform has given marketers new options for optimizing their video chapter names, along with adding auto-chapter information to provide additional search data insights, YouTube announced recently. Social Media Today
Talent Gap Hinders Marketers’ Use of AI
Some 51 percent of marketing leaders have said that hiring talent with sufficient artificial intelligence (AI), machine learning (ML), and data science skill-sets are among their leading challenges, while tech partnerships, internal cross-training, and selecting the right AI technology were seen as additional top challenges, according to recently-released AI survey data. MarketingCharts
Snapchat Adds 13M More Daily Users in Q3, Now up to 500M Monthly Actives
Snapchat saw 306 million daily active users during the last quarter, with more than 500 million active monthly users, accompanied by the platform’s first ever quarter topping $1 billion in revenue, Snapchat recently announced. Social Media Today
Dark Mode for Email Survey: What Do Marketers Think?
72 percent of marketers said that they have dark mode email creation on their radar, with some 39 percent of B2B brands noting that they incorporate dark mode emails, a practice that nearly half of B2C brands utilize, according to newly-released email advertising report data of interest to online marketers. Mailjet by Pathwire
Which Media Are Recovering to Pre-COVID Ad Spend – or Exceeding It?
Search, social, and other forms of digital advertising are among the media types expected to see the greatest gains during 2021, according to recently-released advertising revenue forecast data. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at the “productivity and interruptions” by Marketoonist Tom Fishburne — Marketoonist
Global IT spending to hit $4.5 trillion in 2022, says Gartner — The Register
TOPRANK MARKETING & CLIENTS IN THE NEWS:
Nick Nelson — 10 Tips for Finding Your Way as a New Entrepreneur — Small Business Trends
Lee Odden — 5 SEO Content Writing Tips — InspireFirst
TopRank Marketing — B2B Influencer Marketing: Your 2021 Guide To Success [+ 3 Examples] — Pop Pays
Have you come across your own leading B2B marketing news from the past week of industry news? Please drop us a line in the comments below.
Thank you for joining us for the week’s TopRank Marketing B2B marketing news, and we hope you’ll return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.