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Everything You Need to Know About the Benefits of UTM Parameters for Tracking Social Media and PPC Success

Nov 30, 2021Digital Marketing Industry

UTM stands for (Urchin Tracking Module). It’s a tracking construct that is provided by Google to help you understand where and how your audience engages with your content and website. By appending UTM parameters to a URL, you’re able to gather a good analysis of what and who your traffic consists of and what it’s …

The post Everything You Need to Know About the Benefits of UTM Parameters for Tracking Social Media and PPC Success appeared first on Digital Agency Network.

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