Looking to get email marketing started? You’ve come to the right place! Now, more than ever, email marketing is so effective in today’s digital world. According to Hubspot, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.An email marketing strategy can help your business in so many ways, such as being able to create personalized content for your consumer, collecting feedback and surveys, improving sales, communicating with your target audience, generating website traffic, increasing leads, and of course, being able to own your business’ very own contact list.
Starting email marketing from scratch can be a stressful task, but our team is here to help you get started.
1. Choose Your Email Marketing Service Provider
It is a necessity to have an email marketing service provider, if you are serious about starting the channel. This way, you can set up automations and send daily newsletters to your contacts and subscribers.
You can also benefit from their email templates and analytical tools that can help you grow. Some of our favourite email marketing providers include Mailchimp, Constant Contact, Privy, and Klaviyo.
2. Gather Contacts for Your Email Marketing List
The best way to do this is through your website or a landing page. What we typically recommend is installing an email pop-up and adding an embed form to your website. And of course, when you do this, you need some sort of incentive. These days, unless you are a very well-known brand, asking people to “sign up for the VIP list” is not going to work.
There are many ways to give your customers an incentive to sign up to your email marketing list. Firstly, if you are an e-commerce brand, you can offer a percentage off your customers first order, whether it is 10% off or 15% off. If they like your products during their website visit, chances are that they will sign up.
Next, if you are a service-based business, it’s best to provide some sort of free information. This can be a downloadable PDF with an informative guide that one can only view after adding in their email address. For example, if you are a real estate agent, you can offer a guide on how to prepare for selling a brand-new home. Or, if you’re a marketing agency, you can provide your audience with the top 5 marketing trends to focus on. The options are endless!
One big thing we will always remind our clients of is to NEVER purchase an email list. Email marketing is all about building and nurturing relationships. What’s the point of having an email list with individuals that never showed interest in your brand in the first place? We always recommend to never waste time or energy on these unknown lists.
3. Set Up a Welcome Email
After you’ve set up your pop-up, embed form, and/or landing page, it’s best to create an automation, which is your welcome email.
When someone signs up, it’s always nice to follow up, as this is your first impression. Typically, if someone subscribes to your email list with the incentive we discussed above, chances are that they will be expecting it, whether it is their free PDF guide or their coupon code.
With your welcome email, you want to start with greeting your new subscriber politely, followed by the incentive, and closing with a few lines about your brand, along with a call-to-action. In addition to this, it’s important to make sure your email is on-brand, with the right colours and logo.