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Real Connection Lies in Inclusive Design – The Benefit of Designing for Everyone

Nov 1, 2021Digital Marketing Industry

Brands have spent decades designing their messaging, marketing, products, and services for a highly specific and deeply researched “target consumer.” In theory, this ideal user aligns with the company’s values and is an extremely loyal buyer of the company’s products or services. But the “average consumer” has ceased to exist. Modern times have done away …

The post Real Connection Lies in Inclusive Design – The Benefit of Designing for Everyone appeared first on Digital Agency Network.

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