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Local SEO Solution

Setting up your business pages. Creating targeted ads. Delivering the results you crave.

Be the obvious choice in the search results

When someone searches on Google, Bing, or Yahoo, they see two types of results – Paid ads and Organic listings (SEO). In order to be the obvious choice when someone is searching for the products or services you provide, you have to dominate the search results, both Paid and Organic.

Dominating the search results starts with Hallmark Local SEO.

Hallmark Local SEO will help improve your search ranking – driving more traffic to your website and more qualified leads to your business.

Here’s how Hallmark Local SEO

can help you dominate search results…

On-Page SEO

Hallmark Local SEO will increase your website visibility with all this and more.

  • A detailed website audit to ensure your site is built the way it should be, including: no page errors, correct title tags and meta tags, and acceptable page-load speed.
  • Content review and optimization to make sure your site has the correct keywords and header tags, “alt text” for images, and more.
  • Plus, we’ll add the keyword-rich content you need to get found, including creating industry-specific Blog posts for your site.
  • We’ll add Voice-Optimized FAQs (Frequently Asked Questions) specifically written to get you found with voice search.*

 

*Some limitations may apply on non-Hallmark websites

Off-Page SEO

Local Ranking increases your visibility across the web.

  • Social media posts will be created for social media, like Facebook – and we’ll set up Facebook and Google My Business pages and profiles, if you don’t already have them.
  • We’ll share news, specials, customer tips, videos and more to increase your visibility and relevance for prospects and customers.
  • We’ll create and have published original articles or blog posts with “backlinks” from high-quality, respected sites that link back to your website.
  • These efforts are ongoing, not one-and-done, so we’ll keep building your visibility and increasing your ranking over time.

Search Engine Optimization (SEO) FAQ

Is SEO important for a small business?

You could say that SEO is the MOST important thing for a small business. After all, most people today search for products and services online, and SEO is what ensures they find you when someone is searching for what you offer. When someone searches on a search engine, like Google, how well you have followed the best practices of small business SEO helps determine your ranking on the search results page… whether a prospective customer will see your business above or below one of your competitors in the search results.

Is small business SEO only done on my website?

The use of digital voice assistants — like Siri, Alexa, and Google Assistant — has skyrocketed. Today, it’s just as usual for someone to search for your business with voice search as with traditional, typed search. Of course, people search differently when they ask a question than when they type a question. To truly do SEO on your website today, you must take steps to maximize your “visibility” to voice search. With Hallmark Local SEO, for example, we create a custom set of “voice FAQs” that helps ensure that your website SEO extends to voice searches.

Will the increase in voice search impact my SEO?

The use of digital voice assistants — like Siri, Alexa, and Google Assistant — has skyrocketed. Today, it’s just as usual for someone to search for your business with voice search as with traditional, typed search. Of course, people search differently when they ask a question than when they type a question. To truly do SEO on your website today, you must take steps to maximize your “visibility” to voice search. With Hallmark Local SEO, for example, we create a custom set of “voice FAQs” that helps ensure that your website SEO extends to voice searches.

Hallmark Digital delivers increased results because your site is the central part of an integrated Solution

Your digital marketing is more effective if it works together. So, when all of your digital marketing is with Hallmark, your Local SEO works in sync with your Hallmark Smart Site, your Reviews, your Display Ads and more, to deliver more clicks, calls, leads, customers, and revenue.

Smart = Hallmark Local SEO

It all starts with one, smart, no-obligation conversation. Let’s set up a time to talk.

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