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The Growth Mapper SWST Test

Sep 10, 2021Digital Marketing Industry

The So What, So That Test (SWST) from our Growth Mapper framework is an exercise that helps you define your business value to customers and potential clients by identifying what problem(s) they face, how it affects them negatively/positively (So What), why they should care about this issue whatsoever (So That). Let’s take a look at …

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