Email Marketing is one of many marketing channels used in digital marketing. It accounts for more than 25% conversions for a lot of companies.
When running a business, email is still one of the best ways to communicate with customers, also, to bring in more.
About 2.5 billion people worldwide use email. It is estimated that the numbers will be grown by a 2-3% in the coming few years. With the thriving success of social media channels and developing technologies, almost everybody in the last few years thought that email would probably be irrelevant.
However, Emails Are Not Dead!
In fact, estimates show that the world sends out 196 billions of emails every day. About 60% of those emails are business emails. Furthermore, about 99% of consumers check their emails every day. So, unless your emails are reaching the spam box, you have a pretty good chance of finding new customers through email marketing.
Email marketing is often an extremely personal way to meet potential clients. Your buddies and family’s texts are next to your company’s email notifications. This is why it performs well when email marketing is tailored.
Emails should be customised to consumer behaviour to guarantee that all contact is of importance to them. Stuff such as business improvements, success stories, feedback from the client will be covered – this list is almost infinite. With billions of users using it daily, emails aren’t going anywhere for a while.
What Are the Best 5 Reasons Why Email Marketing Is Important?
1. Your Customers Love Emails
One of the main reasons why email marketing should be used by businesses is that consumers like email. With the minimal advertisement expenditure of small companies, they can’t afford to invest needless efforts on marketing strategies.
Social media is a great place for small companies to engage with consumers, but marketers often cannot profit from the organic influence that they want. However, social networking isn’t the only solution. Email offers a medium for business-people and leads and prospective clients.
Consumers are eager to connect with the company via email. Also, it is possible for this cause. People signed up for your email list and they hoped to hear from you. So, it is up to the business to provide those bits of information on a healthy basis. Your customers want to hear something about the products and advertising or discounts.
2. Email Marketing > Social Media Marketing
Don’t get us wrong with this! Social media is incredibly critical to every advertisement plan. Social networking is an outstanding channel for engaging and sharing with your followers. It will help you accomplish your goals.