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A Whole New Way to Build Websites
Our Smart Sites have advanced technology that over 80% of websites don’t have, helping Smart Sites perform better than other websites*—simply put, they communicate more information to Google, which increases your ranking in search engines and your visibility in text search and in voice search.
And that’s just the start…
The majority of websites today simply aren’t built to give you the best ranking in search or to get you found with voice search—but our Smart Sites are!
Our Smart Sites talk to two different audiences—to humans, your local customers who visit your site, and also specifically to Google.
Our sites give search engines much more information—so they’ll present your site, rather than your competitors’, when someone is searching (or asks) for what you do.
Drive Quality Leads
Your Smart Site is custom-built to generate more leads.
With Hallmark, your website isn’t just custom-built for your business—the design is based on what we’ve seen work best for your specific industry. Built to feature the right types of engagement and content for your vertical— presenting you in the best possible way, maximizing conversion…and giving you more leads!
Quality On-site Interaction
Today, visitors expect to be able to take care of business right on your site. Our Smart Sites give your customers the power to…
- Make online payments
- Pay in advance and save for future services
- Purchase gift cards and gift certificates
- Order items online
Fully Integrated Marketing
With Hallmark, all of your digital marketing solutions will be in sync — your Smart Site, your Google information, your Facebook page, and over 60 other key websites.
And with all your digital marketing in sync, any changes you make to your information will be updated everywhere that matters in just minutes — on your site, on Google, on Facebook, and across the web.
Designed to Engage
Our Smart Sites include all the features you’d expect—they’re… secure, mobile-friendly, and optimized for voice search. They’re built for you—we do all the work.
Plus, our Smart Sites include…
- Engagement Menu to drive contacts
- Support whenever you need it
- 24/7 Analytics with the Hallmark Business Dashboard
- Live or Virtual (Video) Appointment Scheduling
What is the best type of website for a small business?
The best type of website for a small business is one that helps you achieve your basic business goals–generating highly qualified leads and getting more customers, clients, or patients. Of course, you want a website that looks good and represents your brand…but your ultimate goal should be to have a website that helps to grow your business.
Should I build my own small business website?
You can, but it’s a lot of work, and it’s easy to forget features and functionality that can make or break your website’s ability to enhance your business. Just like most people wouldn’t build their own home or cut their own hair, we recommend trusting professional website designers to create an effective small business website – while you focus on running your business.
What does a modern small business website need?
Obviously, you’d want your website to look good, but chances are, you’re creating or updating your website to generate more leads and more business. To do that, a small business website needs a few things:
- Your website needs to be built to work on mobile devices—especially smartphones
- Your website needs to be secure–so Google and your customers trust you with any personal information they share through your site
- Your website needs to be built to work for voice search—when people ask Siri, Alexa, or Google Assistant for information
- Your website needs to be built to convert visitors into new customers—with the right text, images, and functionality to make choosing you and contacting you easy to do
- Your website needs to be built to work with all your other marketing—especially your online listings, reviews, social media, and any paid ads you’re running online
And it has to be easy to update, whether you’re doing that yourself or having it done for you.
Hallmark Digital delivers increased Website results because your site is the central part of an integrated Solution
Smart = A Hallmark Smart Site