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What is Big Data in Digital Marketing?

Jun 1, 2022Digital Marketing Industry

Relying on predictions and ‘gut feeling’ to take business decisions is now a thing of the past. With AI in place, businesses are moving towards more of a data-driven approach. This is where big data in digital marketing comes into the picture.  Undoubtedly, we agree with the fact that “Data is king”. However, the bigger challenge …

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